The Watch – West Acres Trends, Culture and Happenings

“The Watch” is a blog that keeps you up to date on all of the great things West Acres Shopping Center has to offer. From sneak peeks of fabulous fashion, and tips and tricks to rock the season’s best trends, to the latest on sales, events and new store openings, we’re keeping an eye on it all so you’re the first to know! Our posts are ever-changing to give you the “always new” insight into the fashion, culture, and lifestyle that is West Acres.

About West Acres Shopping Center

As the region’s premier shopping destination, West Acres Shopping Center is home to over 120 stores, including four major department stores and numerous shops exclusive to the region. Home to the Roger Maris Museum, West Acres features an expansive 750-seat food court with lofted ceilings, natural light and a grand fireplace influenced by Scandinavian design.  West Acres Shopping Center is owned by West Acres Development, LLP. For more information visit

Niki L.


I have the privilege of being on the amazing Marketing, PR and Fashion team as the Digital Marketing Manager at West Acres. When I am not managing our social media accounts and digital platforms, and brainstorming content ideas, I am the woman behind (and sometimes in front of) the camera – creating content and working with the media to create segments to introduce the latest trends! I feel lucky to have a role that combines all the things I love – fashion, styling, photography, social media and writing. When I’m not at the mall, you can find me watching “Friends,” eating ice cream by the carton, spending time with my family and friends, feeding my Pinterest addiction, getting that perfect Instagram photo or crossing off destinations on my traveling bucket list.

Fashion Go-To’s: My style is classically chic – with a trendy influence. I love mixing simple and statement pieces to create effortless, yet fashion-forward, outfits.

Favorite Stores in the Mall: I am a frequent shopper (an understatement) at LOFT, and make recurrent appearances at Gap, Express, Francesca’s, and Forever 21. You can also find me at Qdoba and Moxie Java 3-4 times a week (What can I say? I know what I like!).

Favorite Spot in the Mall: I am a sucker for natural light, so I love sitting in the Fountain Court soaking up the sun and taking in the sights and sounds of the area. I also love sitting next to the Food Court fireplace during the holiday season – so cozy and comforting!

Favorite Thing about the Mall: My favorite thing about the mall is our connection to the community. Whether it’s supporting local artists, hosting events for local non-profits or giving back to our customers and organizations through donations and random acts of kindness, I feel fortunate to be a part of a company that cares so deeply for the community and our visitors. To learn about our West Acres Cares program, click here.

Alissa A.


I have the amazing role of being able to lead the Marketing, PR and Fashion team at West Acres. Being able to combine my passion for business, fashion, design and communication makes each day exciting and energizing. I also have the privilege of holding two other titles – mama to two littles and wife to my amazing hubby. I work remotely from Michigan, traveling back to Fargo every few weeks (babes in toe) which means life is very busy!

Fashion  Go-To’s: When it comes to fashion, I like to keep things simple and classic, with a few trendier pieces mixed in. Dresses are my go to spring – early autumn, and in the colder months a good pair of denim, booties and a sweater are my staples.

Favorite Stores in the Mall: My most frequented shops in the mall are Evereve, Sephora, Creative Kitchen and Gap/Gap Kids. I’m also a sucker for both Moxie Java and Light House Coffee (have you tried their cold press?).

Favorite Spot in the Mall: My favorite spot in the mall is definitely the fountain court – the fresh flowers and lush greenery mixed with the sound of the water and natural light make for an amazing work/coffee spot – especially in the middle of winter!

Favorite Thing about the Mall: My favorite thing about the mall is all of the local art that is part of our Regional Showcase. Even though I’m at the mall a lot, I am constantly seeing something different in the art, and I love the connection that it has to our community and the support of the arts. Not familiar with our Regional Showcase? Click here for more info.

Heidi M.


I have the wonderful role of Social Media Coordinator for the West Acres Marketing, PR and Fashion team. I think that I have the best job in the world! I create content for the West Acres social media accounts and blog, which means that I get to share the latest trends, new arrivals, and all of the incredible happenings at West Acres with the community. When I am not snapping pictures for social media or writing blog content, I love to spend time painting in my art studio, testing out new baking recipes, practicing yoga, relaxing at the lake with family and friends, or playing outside on a pair of skis or my mountain bike.

Fashion Go-To’s: Some days I wear tons of color and other days I stick to neutrals, but I always love outfits that are trendy and let me get a little creative when I piece them together. In the summertime, flowy pants and dresses are staples in my closet. In the winter, my go-tos are oversized sweaters and cozy layers. And of course, I love a fun pair of shoes, earrings or lipstick to top it all off!

Favorite Stores in the Mall: Express, Dry Goods, Apricot Lane, LOFT, Forever 21 and francesca’s are a few of my favorite stores. I could also (and do) spend hours in Sephora and Creative Kitchen!

Favorite Spot in the Mall: The fireplace in the Food Court is so warm and cozy in the winter. I also love walking by Cinamen Roll Co. and through the Fountain Court… Both spots remind me so much of coming to West Acres when I was little.

Favorite Thing about the Mall: I love West Acres’ emphasis on community. The beautiful, inviting atmosphere exemplifies how welcoming of a place it is, and regular events like It’s A Wonderful Night and Battle of the Badges Blood Drive perfectly illustrate how deeply West Acres cares about the community and the people who make this place feel like home.



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