What’s in Store: Our Top Picks from What’s New in Our Stores
We know it can be hard to keep up with what’s new! We’re kicking off another round of “What’s in Store” to keep you in the loop on our favorite items – from fashion to food – that are brand new in our stores. Take a look at the 10 items we picked out this week…
Whether you’re waiting for a makeup line to release in Sephora or seeking out the newest swimwear trend, we know that it can be challenging to stay up to date on what’s new!
Since we are in our stores every single day, we tend to be the first to see the newest lines, releases, trends, and sales. To give our customers the same insider look that we get, we’re showing you our favorite picks in a roundup of new releases we call, “What’s in Store”. From toys to trinkets to trends, you can expect to see it all.
Take a look through What’s in Store this week…
Find it at francesca's
The Corkcicle tumblers, canteens, and stemless cups are some of francesca's bestselling items. They just got in this new line of neon drinkware, and we can't get enough! Florescent colors are popping up in fashion this season, so these water bottles could make the perfect finishing touch to a bold fashionista's wardrobe.
Find it at Gap
The new high-waisted jeans at Gap come in a variety of washes (and even a peach color!), and the details like button-up fronts and raw-hemmed bottoms are right on trend. We can always count on Gap for a great pair of denim, so we are super excited to try out their new high-rise jeans.
Find it at Claire's
St. Patrick's Day is right around the corner and Claire's is ready for it! From headbands to socks to a flower crown made of shamrocks, Claires's St. Patrick's Day display has it all.
Find it at Beauteous Activewear
Although Beauteous Activewear has carried swimsuit cover-ups and travel-wear for a few months now, the store is relatively new itself, so we thought we'd include it in the lineup! For those lucky enough to be traveling somewhere warm this winter, Beauteous Activewear has super soft (and stylish!) swimsuit cover-ups that are a must-have for your spring break suitcase.
Find it at francesca's
There are 3 reasons we want to try this flower milk bath: 1) The lavender + oatmeal scent is soothing, but not overpowering. 2) The minimalist design would be a cute, chic addition to a bathroom. 3) The benefits of milk baths date all the way back to Cleopatra's time!
Find it at PINK
These scoop-back sports bras at PINK are so beautiful, we wouldn't even want to work out in them! They come in these rose and peach colors, as well as a variety of prints.
Find it at Apricot Lane
While we all know and love Apricot Lane's clothing options, did you know they also carry tons of accessories? We're loving their new animal print belts, which add just enough interest to a simple outfit, like a sweater and jeans.
Find it at Sephora
These new dual-ended liquid eyeshadows have a velvety matte formula on one side and a reflective metallic on the other. We love beauty products that save us time and money, plus this 2-in-1 product comes from Huda Beauty, which is a super popular brand at Sephora right now!
Find it at Sephora
Also new at Sephora is Fenty Beauty by Rihanna's new Pro Filt'r Instant Retouch Setting Powder. This superfine, weightless powder extends makeup wear, and is cruelty free! Fenty is Sephora inside JCPenney's bestselling line right now.
Find it at PINK
When we saw this sherpa cardigan, we knew we had to include it in our What's in Store roundup. Not only is it the coziest cardigan we've ever felt, it's also reversible, which means you can wear it as a light grey cardigan or a black one. It comes in a mauve/creme color combination, too.









