Christmas in July: A Look Back at Our ‘Share the Joy’ Campaign

In honor of Christmas in July and #ThrowbackThursday we dug up our photos from last year’s Share the Joy campaign, and we can’t wait to share them with you!

By: Niki | July 21, 2016

Two years ago we started a campaign revolving around paying it forward to our customers by surprising random shoppers by paying for their purchases called ‘Share the Joy.’ We are so glad we decided to document some of our surprise encounters because today we are taking a look back at our photo album…

How we did it:

Our staff at West Acres was able to walk around the mall and randomly pick shoppers to surprise and pay for their purchases during the holiday season – anything from their lunch to a salon service – the sky was the limit! It was the most humbling experience being able to brighten the day of some of our visitors through this gift. We were excited when the word spread that WDAY wanted to feature videos of us sharing the joy with a few customers and share more about the surprises – it turned out to be such a fun holiday segment and we love looking back and watching it!

How did this idea come about:

When thinking about the holiday season – a season of giving – we wanted to pay it forward to our amazing customers. We wanted it to be something that was unexpected and could touch a lot of people. Our goal was to spread joy during the holiday season, and also encourage others to continue to share the joy with those around them. That’s when we came up with our Share the Joy campaign. Each customer we surprised was given a card that explained our campaign and encouragement to spread joy – it could be anything from smiling at a stranger to paying for someone’s meal in line.

Through our West Acres Cares program we feel fortunate to be able to give back to the community that truly makes the mall what it is. To all of our shoppers and visitors, thank you! We hope to continue to brighten your days just as you have brightened ours, each and every day.


I have the privilege of being on the amazing Marketing, PR and Fashion team as the Digital Marketing Manager at West Acres. When I am not managing our social and digital platforms and brainstorming content ideas, I am the woman behind (and sometimes in front of) the camera – creating content and working with the media to create segments to introduce the latest trends! When I’m not at the mall, you can find me watching “Friends,” eating ice cream by the carton, spending time with my family and friends, feeding my Pinterest addiction or crossing off destinations on my traveling bucket list.




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