FAO Schwartz Joins Herberger’s Toy Department

An iconic toy brand just made it’s grand appearance in one of our stores and all of our childhood dreams have come true…

By: Niki | November 8, 2017

When you think of childhood dreams, life-size toys, and magical places, there is one brand that comes to mind – FAO Schwartz. Just in time for the holidays, the iconic brand is making its way back into mainstream play rooms everywhere with a partnership with Herberger’s! Our store was one of the lucky 186 stores that opened an FAO Schwartz toy department this past weekend, and believe us when we say, the legacy lives on with these classic and enchanted assortment of toys!

Among the shelves you’ll find classics like the piano mat, The Night Before Christmas book that looks just like the original, an assortment of plush teddy bears, and some larger-than-life toys.

Visit the new FAO Shwartz department near the children’s clothing section!


I have the privilege of being on the amazing Marketing, PR and Fashion team as the Digital Marketing Manager at West Acres. When I am not managing our social and digital platforms and brainstorming content ideas, I am the woman behind (and sometimes in front of) the camera – creating content and working with the media to create segments to introduce the latest trends! When I’m not at the mall, you can find me watching “Friends,” eating ice cream by the carton, spending time with my family and friends, feeding my Pinterest addiction or crossing off destinations on my traveling bucket list.




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