The Backstory of the New “Backroom at The Limited”

If you have shopped or walked by The Limited lately, you may have noticed that the store has undergone a few changes and become Backroom at The Limited. We’re breaking down the backstory behind the Backroom concept and the new things you can expect in store…

By: Olivia LaVoy | October 14, 2016

The Limited at West Acres recently became Backroom at The Limited (they changed the entire store overnight!), and with the name change comes some new exciting features with a familiar feel. Here’s what you can expect:

Same fit and quality at a better price

The biggest change with Backroom is a new price point. Backroom at The Limited is essentially a hybrid between The Limited and The Limited Outlet. It is a value channel, meaning it offers heavier promotions and a variety of coupons more frequently. Basically, you’re still going to be able to find the items you know and love but at an unbeatable price. What’s not to love about that!

Exclusive pieces made for Backroom

From workwear to weekend styles and all of the jewelry and accessories to go along with it, a majority of the merchandise at Backroom at The Limited is exclusively made for and only offered at Backroom. The merchandise will still feature the same aesthetic and fit as traditional Limited lines, but with new styles and even better price points.

Items you know and love

Backroom at The Limited will still carry some of the most popular items from The Limited collections. This includes the jewelry (yay!) that you know and love along with several other pieces, giving customers the best of both words.

A deeper selection and a better variety

It’s always a bummer when you find the perfect item, but the store is out of your size or color. Backroom features a deeper selection and a wider variety ensuring you’ll be able to find the perfect pieces to match your needs. This includes the beloved Exact Stretch style of pants, now known as Ideal Stretch, in a larger selection of colors, offering more versatility.

Ready to get shopping? Stop by this weekend and save 30-60% on nearly everything in store!

Olivia LaVoy

I am a part of the Marketing, PR, and Fashion team at West Acres as the Social Media Intern! I work closely with Niki, our Social Media Manager, to create fun content for our social media accounts. I am fortunate enough to have an internship that allows me to work in retail and social media, which are two things I love. When I’m not at the mall, I am working on completing my degree in Communication Studies with an emphasis in Public Relations at Concordia College, shopping, hanging out with friends and family or binge watching Netflix!




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